Location Intelligence (LI) is about visualizing spatial data to derive meaningful insights, for better strategic decisions. In other words, LI involves visualization of relationships between facts and data points about a specific location or set of locations in order to identify opportunities take action and measure the results of those actions.
Here are a few facts you should know about location intelligence:
- Location Intelligence Isn’t just GIS
GIS (Geographic Information Systems) refers to the technology or software and hardware behind mapping and geospatial analysis. LI on the other hand is the ability to utilize GIS, data, maps and analytics to solve real time problems.
- Location intelligence is NOT a difficult discipline
There are many easy-to-deploy, easy-to-use location intelligence tools that any organization can use without having to hire the services of a “Geo” expert. In other words,to do great things with LI you don’t have to be an geospatial specialist.
A successful location intelligence implementation will require:
- Tools – Select the right tool(s) to facilitate the power of location intelligence within your organization.
- Data – Identify, organize, source, and structure geographic data sets within your organization.
- Data Visualization – Find the best mapping tools and analytics to reveal the most about your data.
- LI Isn’t Only for Tech Companies
It is clear that Location Intelligence is a transversal discipline, capable of solving problems and improving performance throughout many different areas, from giving tools to marketing originating geomarketing or indoor mapping, to create applications that make life easier for citizens.
Location intelligence is used by a broad range of industries to improve overall business results. Applications include: Financial services industry, communication, urban planning, marketing, healthcare, education, retail, insurance, real-estate, transport and logistics etc.